Bollywood star Ranveer Singh has joined hands with popular porn star Johnny Sins in an advertisement for male performance enhancers. Sexual health and wellness brand Bold Care has announced the launch of their unique and witty campaign, #TakeBoldCareOfHer with Ranveer Singh, who has joined them as a co-founder and has been working with them behind-the-scenes for more than a year. The campaign also stars famous internet personality Johnny Sins – featuring in his first-ever ad for an Indian brand.
Ranveer took to Instagram, where he shared the ad. In the clip, the ‘Rocky Aur Rani Kii Prem Kahaani’ actor and Sins recreated a television soap moment: Ranveer is seen asking the “bahu” why is she leaving the house. To which, the “bahu” named Kishu in the ad, replies, “Jaith ji inki (Johnny Sins) daali main kabhi phool nahi khilta.”
Johnny retorts, `Kishu?”
“Inka Johnny kabhi Sins hi nahi karta,” she replies.
Ranveer then asks her to keep quiet, but the woman says she had suggested her husband take the supplement, which claims to be a performance enhancer.
In typical Ekta Kapoor style, the ‘saas’, slaps the `bahu`, who is seen falling off the balcony. Johnny is then given the pill and he manages to save his wife from the fall.
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With this campaign, Bold Care wants to normalize the conversation around men’s sexual health. This approach aims to change how society discusses men`s sexual health issues. The brand film is a comical parody of a typical Indian TV drama. It skillfully tackles the issue at hand, normalizing it through hilarious sequences, and presents a scientifically proven solution.
Written by Tanmay Bhat, Devaiah Bopanna, and their team, the ad is directed by Ayappa KM. Tanmay and Ayappa have previously worked together on many successful ad campaigns, like the Rahul Dravid x CRED ad. The brand film was produced by Earlyman Films, one of the leading ad production houses in the country.
This initiative aims to break through outdated stigmas, bringing taboo topics into the spotlight and sending a clear message: you are not alone and help is always available.
Ranveer Singh, Co-Founder of Bold Care, shares, “I`m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”
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