Watch | How Kannada cinema debunked the pan-India theory
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Watch | How Kannada cinema debunked the pan-India theory
After a dull first six months of 2023 in Kannada cinema, small-scale films with fresh concepts have focused on niche audiences, and adopted unique promotional strategies to succeed at the box office. They have been a refreshing change from the big-budget films earlier this year, that promised to be pan-Indian for the sake of it but failed to deliver on quality.
The Hindu looks at how Kannada cinema debunked the popular pan-India theory by focusing on its local target audience and persistent promotions to create the right noises outside of the State.
Script and narration: Vivek MV
Production: Ravichandran N.